Podcast placements
Interviews put you in front of audiences that already trust the host, in your own words.
Book marketing services
Book marketing services that build authority, not just sales
Book marketing services promote a book and its author so the right readers find it, and for business authors the real goal is authority.
Big Impact Books includes promotional support such as podcast placements and media coverage alongside publishing. Melanie Herschorn brings over 20 years as a celebrity publicist and award-winning journalist to that work, and she hosts The Big Impact Playbook Podcast and Authority Marketing LIVE!
Talk to Big Impact Books
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What do book marketing services include?
A complete plan mixes earned visibility, owned channels, and, once your message is working, paid reach. These are the channels Big Impact Books covers in its own writing on book marketing.
Media coverage
Articles and features build the credibility readers check before they buy.
Thought-leader content
Blog posts, social posts, videos, and articles drawn from the ideas in your book.
Email marketing
Newsletters that nurture readers who have shown interest in your book and brand.
Events and signings
Launch events and readings build a personal connection with readers.
Targeted ads
Once your messaging resonates, ads on Amazon, Facebook, or Google can reach a larger audience.
When to start marketing your book
Start before the book is published. Big Impact Books advises authors to start building an audience as soon as they have an idea, an outline, or a few chapters. Waiting until launch loses time you could have spent growing your community and credibility.
Melanie Herschorn compares publishing without marketing to planning a party, booking the caterer, venue, and DJ, and never sending invitations. You end up with lots of books and no one who knows to buy them.
Before writing
Clarify your audience and mission, and start sharing useful ideas.
While writing
Grow a community that gives feedback and anticipates the book.
At launch
Use podcast interviews, media, and events to create momentum.
After launch
Follow a legacy book plan: keep promoting, engaging, and updating.
Book marketing agency, publisher with promotion, or DIY?
Judged on the same criteria. Big Impact Books is listed first because it publishes this guide.
| Criterion | Big Impact Books | Book marketing agency | Do it yourself |
|---|---|---|---|
| When it starts | During planning, before the book exists | Usually once a book is ready | Whenever you start |
| Connection to the manuscript | Planned together with the book | Works from a finished book | Depends on you |
| Podcast and media outreach | Included in promotional support | Varies by agency | You pitch yourself |
| Best fit | Leaders who have not written the book yet | Authors with a published book | Authors with time and contacts |
Keep reading
Marketing works best when it is part of the whole plan. Return to the guide on book publishing services for CEOs, or read the Big Impact Books article on when to start book marketing.
Common questions
Short answers here. Every question is also on the full FAQ page.
What do book marketing services include?
Book marketing services promote a book and its author so the right readers find it. At Big Impact Books, promotion includes podcast placements and media coverage. Its blog also covers social media, email marketing, blogging and guest posting, influencer partnerships, book signings and launch events, and targeted ads on platforms such as Amazon, Facebook, or Google.
When should I start marketing my book?
Start before the book is published. Big Impact Books advises authors to begin building an audience as early as the idea or outline stage. Waiting until after launch loses valuable time to grow your audience and credibility, while early buzz and anticipation can translate into stronger sales and better reviews once the book is available.
How do podcast placements help promote a book?
Podcast interviews put you in front of an audience that already trusts the host, and they let listeners hear your expertise in your own words. Big Impact Books includes podcast placements in its promotional support. Melanie Herschorn also hosts The Big Impact Playbook Podcast and Authority Marketing LIVE!, so podcasting is central to how the business approaches visibility.
What are the best book marketing services for business authors?
For business authors, the most useful book marketing services focus on authority as well as sales: media coverage, podcast interviews, and content that shows your expertise. Look for a provider that starts marketing before launch and keeps the book relevant afterward. Big Impact Books plans publishing and promotion together, which suits CEOs who want the book to support growth.
Should I hire a book marketing agency or a publisher that markets?
If your book is already published, a book marketing agency can focus on promotion alone. If you have not written the book yet, a publisher that also markets keeps strategy consistent from the first interview to launch. Big Impact Books offers both publishing and promotion, so the positioning of the book and its marketing are planned together.
What happens if my book is published without a marketing plan?
Usually, sales trickle in or stop and the book does little for your reputation. Big Impact Books notes that neglecting marketing can lead to missed opportunities and limited sales. The fix is to start now: share useful content drawn from the book, pursue podcast and media opportunities, and connect the book to your business offers.
Plan the promotion with the book, not after it
Ask Big Impact Books how podcast placements and media coverage fit your book.